Keith has 30 years’ experience in health economics across academia for several pharmaceutical companies, including GSK, Pfizer, and Ortho Biotech and in consultancy as a Director at Mapi (Adelphi) Values and now THE.

He has direct experience of HTA as performed by NICE and SMC, and reimbursement and pricing issues around Europe. Keith has managed and contributed to company submissions to NICE and SMC across a range of disease areas. He has also reviewed and been involved in the development of health economic models for NICE and SMC and other HTA bodies and has reviewed economic models for their suitability (e.g., structure, data inputs) for drug reimbursement purposes. 

Keith is also a health economics assessor with the SMC, a position he has held since 2005, having previously been an industry representative on the NDC. In 2013, Keith also became an assessor for the All Wales Medicine Strategy Group (AWMSG) and has provided expert advice as part of the NICE Early Scientific Advice Program.