EMAUD course MODULE 2
Objectives
- Market Access landscape, and strategy
- Gap Analysis and activity prioritization
- Market access planning, budgeting and execution
- Support to development decision making
- Drivers and barriers for access
- Incorporate market access issues in clinical development (P&R, HTA and Market Access Plan)
Activities
- Landscape analysis
- Desk Research
- Disease understanding
- Mapping
- Literature Review (PRO, competitors, disease management, policy review, Guidelines, HTA assessment)
- Desk Research
- Pricing
- Payer research
- Price anchoring studies
- Reimbursement evaluation
- Market Access Agreement
- Early HTA advices
- Value story development and Gap Analysis
Workshop & Case study
1600,00 €